BuyerDNA
Help buyers express what matters, define practical needs and turn confirmed preferences into a profile, room studies and explained example matches.
Try BuyerDNA →
HouseDNA / Plan your client experience. Products, template availability and service scope are described transparently; no purchase or automated enrollment is enabled.
HouseDNA / For real estate agents
Better client understanding. A clearer next move.
HouseDNA connects visual preferences, practical priorities and shared decisions with the conversations that move your business forward.
Discover what matters. See what fits.
Three products. One connected client story.
Clients get a clearer way to express and review what matters. You get context for your advice.
SellerDNA
Help sellers put preparation choices, spending allowances and timing assumptions on the same page before committing to work.
Try SellerDNA →CouplesDNA
Give two people independent profiles, reveal shared priorities and differences, and build a proposed shared direction they can review.
Try CouplesDNA →From discovery to the next conversation.
Your brand provides the place. HouseDNA provides the discovery and decision tools.
Discover
Let clients explore what they like and define priorities before a showing or preparation decision.
Make it visible
Review their profile, virtual room studies, agreements and open questions together.
Carry it forward
Connect the agreed next step to your business’s contact and follow-up process once configured.
See the client journey →See the technology. Know the boundaries.
A transparent demonstration is the starting point for your business-specific scope.
Working in the showcase
The full discovery, preference-driven design studies, 24 fictional property galleries, scenario calculations and three downloadable reports.
Explore the demonstration →Connected for your business
Listing feeds, photo analysis, photorealistic generation, CRM routing and communication services need approved access, configuration and validation.
Useful before the next decision
The goal is clearer preferences and more focused advice. HouseDNA does not guarantee hours saved, sale prices, lead counts or transaction outcomes.
A HouseDNA experience with your identity.
Planned templates provide distinct visual directions around the same product family. No completed template demos are available yet.